Marketing is an integral part of real estate business. In fact, it can be considered as one of the core elements that can spell success in the industry. We have to note that competition in real estate can potentially change every single day.
You have to learn how to keep up with the pace in the market by developing your own unique set of marketing skills. For example; the trends may shift towards technology or other means which is why it’s important to stay up-to-date with your marketing efforts.
Here are some marketing skills that successful real estate agents possess which you can likewise adapt in your own career and practice;
- Can make clients happy
Perhaps one of the strongest marketing skills that you have to practice is the ability to make clients happy. After all, this is where your referrals could come from. Did you know that 39% of home sellers found their real estate agent through a referral made by family or friends?
So if you can make your clients happy, you can definitely count on their referral. Just do your job, be professional and make constant follow-ups. Know how to communicate, be on time and pay attention to their needs. All these small things will be appreciated by your clients.
- Makes use of technology
Take your marketing skills to the next level by making use of all available technology. The internet is a valuable resource that you can take advantage of. Create social media profiles and ask your family, friends and clients to help you promote it.
You can send emails to your contacts, build a website to share your portfolio, create a blog site and even use the MLS. Online visibility can help expand your reach so you can get hold of more opportunities.
- Knows where and how to promote
Successful real estate agents know exactly where and how to promote. Bandit signs, email marketing, online promotions, driving through neighborhoods, social events and newspaper ads – they’ve seen and done them all.
They’ve also gone through several trials and errors to determine which ones work and which ones do not in a particular area. Be inventive enough to perform your own market study. Trends constantly change which is why you have to level up your marketing efforts just the same.
- Has excellent communication skills
Communication skill is a crucial factor because as a real estate agent, you must be articulate and confident when talking to people. You must speak with professionalism and decency while maintaining a friendly aura.
However, top agents would agree that these are not enough. You must also make a lot of sense and the information you’re able to provide must be accurate and substantial at all times. Investors take into account the market knowledge of their real estate agents.
- Capable of identifying target customers
Successful real estate agents know what their target market wants/needs and they tailor their marketing strategies to satisfy that. Who is your target market? Are you specifically marketing to sellers, renters, home buyers or investors? Identifying your target market will enable you to gear your marketing efforts towards that direction.
- Makes calculated risks to achieve goals
To become successful like the top real estate agents, you must set goals for your marketing initiatives. Carefully plan and list down the strategies that you intend to use in order to accomplish these goals and the criteria that you plan to use to determine if these goals had been met.
What can you offer that others can’t? Can you compete with the latest pricing, selling and buying trends in your market? From here, try to calculate how much of your budget you can allocate to carry out each strategy.